B2B Demand Generation – Five Myths to Stay Away from

Ever reached the right destination with the wrong map in hand. You are bound to get lost, and this is what happens when you execute demand generation campaigns on the foundation of a flawed strategy. Just like in civil construction, if the foundation is weak, the building made on it will be one calamity away from collapsing. The bottom line is with a strategy filled with false assumptions and myths; you will reach nowhere and would always fail to get the results you want to. Demand generation marketers must work through a lot of myths and assumptions. With marketing trends changing, it is difficult to understand what a myth is and what is a useful tactic. Also, it is a time- consuming process to identify whether the tactics you are leveraging are just a farce or are helpful for demand generation. Especially as a marketer, time is a valuable resource, and you need to spend it carefully. As a marketer, you need to focus on getting the maximum results in a limited period. Many of the tac...