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Showing posts from August, 2024

B2B Demand Generation – Five Myths to Stay Away from

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Ever reached the right destination with the wrong map in hand. You are bound to get lost, and this is what happens when you execute demand generation campaigns on the foundation of a flawed strategy. Just like in civil construction, if the foundation is weak, the building made on it will be one calamity away from collapsing. The bottom line is with a strategy filled with false assumptions and myths; you will reach nowhere and would always fail to get the results you want to. Demand generation marketers must work through a lot of myths and assumptions. With marketing trends changing, it is difficult to understand what a myth is and what is a useful tactic. Also, it is a time- consuming process to identify whether the tactics you are leveraging are just a farce or are helpful for demand generation. Especially as a marketer, time is a valuable resource, and you need to spend it carefully. As a marketer, you need to focus on getting the maximum results in a limited period. Many of the tac...

Essential B2B Appointment Setting Tips for Sales Managers

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B2B appointment setting is a process that is necessary to generate sales for big conglomerates. It is also an art that requires utmost finesse as you’re trying to convert high-level decision makers into sales prospects. So, one needs to be careful before going for a B2B appointment setting. Here we are sharing some tips and tricks to help you master the tactic of B2B appointment. Usually, all sales managers depend upon B2B appointments to close any deal. It is tough for sale to take place without face to face interaction with the prospect. The maximum amount of time is spent to set up an appointment with a prospect by tele-calling or by managing appointment setting activities on a computer.   HOW TO BECOME A PROFESSIONAL APPOINTMENT SETTER? If you are someone facing challenges to set up appointments, focus on the below-mentioned points…   1. Research about the prospect Preparation is vital to setting an appointment. It is essential to know your prospect to know what to say. C...

Effective Strategies to Build a Robust Sales Pipeline

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  In today’s competitive industry, a well-structured sales pipeline helps your sales team be more efficient and productive. Each pipeline stage must be methodically controlled—from initial contact to closing the deal—to ensure steady revenue growth and customer satisfaction.  There is a timeless adage in sales: “Pipeline saves lives.” This is accurate, as a strong sales pipeline is essential for revenue development. Your quota achievement and business growth suffer when your pipeline runs dry or slows. As a result, creating and maintaining a robust pipeline of leads and potential buyers is critical for any salesman. In this post, we’ll examine a sales pipeline and how it differs from a sales funnel. We’ll also offer a detailed five-step framework for creating a sustainable and profitable sales pipeline. What is a Sales Pipeline? A sales pipeline is a visual depiction that helps track and manage potential customers as they progress through the buying process. It systematically ...

SaaS AI Company – Entering the USA Market with Beyond Codes Inc.

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Company Background – SaaS AI Company Industry: Software as a Service (SaaS) Specialization : Provide Artificial Intelligence (AI) and Machine Learning (ML) solutions for predictive analytics in various industries, such as finance, healthcare, and retail. Founded: 2020 Headquarters: London, United Kingdom Funding: Series A, $18 million Company Overview and Market Entry Challenge The company has established a strong presence in the European market with its innovative AI-powered predictive analytics platform. With a solid customer base and a proven product, the company recently secured $15 million in Series A funding. The next strategic goal is to expand into the lucrative USA market. The company is looking to handle market entry challenges, including establishing a brand presence, building a customer base, and setting up operational infrastructure. Partnering with Beyond Codes Inc. Partner: Beyond Codes Inc. Expertise : Beyond Codes Inc. is a renowned B2B lead generation and appointm...