Supercharge Your B2B Growth with Beyond Codes' Lead Generation Expertise

In today’s rapidly changing business landscape, effective lead generation is critical for IT services and consulting companies aiming to penetrate specific verticals. Our recent partnership with an IT services company specializing in Digital Engineering, IoT, Data and Analytics, and Sustainability solutions shows how targeted strategies can drive significant business growth.   As a VP of Sales and Customer Success, I recently collaborated with a client in the energy and utilities sector in the USA. This journey was both challenging and rewarding. To share my experience, I have prepared a detailed case study that explores the collaborative efforts between our client and myself, representing Beyond Codes, to enhance the client’s presence in the energy and utilities sector.  Client Overview Our client, an  IT services and consulting company , specializes in Digital Engineering and IoT, Data and Analytics, and Sustainability solutions. They aim to expand their focus on t...

  Our Approach The client is a global information technology, consulting and business process services company with an annual turnover of $8BN, 160,000+ employees serving clients across six continents. Business Challenge The client wanted some quick wins in the BFSI sector, without having to invest in a large sales and inside sales team. The clients own team was involved in ad-hoc tasks and missing a focused approach. To efficiently use the bandwidth of existing sales team, the client trusted Beyond Codes to generate leads and pass the hot leads to its sales team. In addition, the database that the client was targeting had missing information on decision makers and was missing information on productive accounts. Our Solution Beyond Codes team started its engagement by deploying a team of 8 resources on this project. Including Contact research specialist, Research Analyst and Lead Nurturing Specialist We worked with the client team extensively on increasing the database size, mappi...

Whether the call connects?  If it does, will I get a lead?  Cold calling can be daunting, like knocking on a stranger’s home and not knowing if you’ll be greeted warmly or turned away. Cold calling is not dead, contrary to popular belief. It may not be everyone’s cup of tea, but it remains an effective lead generation strategy. Consider dialing 50 to 100 numbers a day, each call requires your best effort and a fresh, positive start, ignoring the possibility of disconnection or rejection. Cold calling remains effective, with  69% of buyers  eager to accept calls from new providers. In fact, according to Dale Carnegie Training, cold calling accounts for up to  50% of new deals . While it may be challenging, the appropriate methods and tips can improve your sales approach. Cold calling success requires learning a nuanced, personalized sales pitch rather than rigidly adhering to a script.  Table of Contents: What is B2B Cold Calling? What is SDR in Sales? 7 Key...